The Problem

Picture this: India, home to the world’s largest youth population, with 300 million eager minds aged between 5 and 18. But here’s the catch – a vast majority of them are unable to read at grade level. The inability to read acts as a barrier, often leading to entrenched poverty and a disabling cycle. A country filled with potential, yet a large portion of its future leaders are trapped in this educational chasm.

The Solution

The 300M Citizens’ Challenge is our answer. This path-breaking initiative of bringing together thousands of grassroots partners and last-mile delivery agents and engaging, enabling and empowering them with vast content and a proven pedagogical approach.

With this, we aspire to touch the lives of 300 million children with child-centric content and facilitator-led delivery. The initiative utilizes the world most popular LMS platform to extend culturally relevant, educational content to partner organizations and children, employing Katha’s distinctive StoryPedagogy approach.

This approach concentrates on five core areas:

Our goal? To deliver an extraordinary learning experience for children and foster lifelong learners.

We’re using Katha’s unique StoryPedagogy approach to bring learning to life. This approach focuses on five key areas: crafting a curriculum for life, creating engaging content, refining classroom practices, implementing continuous assessments, and strengthening classroom-community linkages.

We don’t just offer educational content. We aim to ignite a passion for lifelong learning in children. Our active story-based learning and TADAA (Think Ask Discuss, Act Achieve) method encourages critical thinking and deep learning. We’re not just teaching children to read; we’re helping them understand the power of their words and actions, sparking curiosity, and fostering empathy towards global issues like gender equality and climate action.

But we can’t do it alone. We need teachers, educators, and partners to join us in this transformative journey. We equip them with training and technology to make learning an interactive and joyful experience. We believe that when classrooms come alive, children become engaged, and education becomes more than just a pursuit – it becomes a celebration.

We’re just getting started, and the road ahead is long and challenging. But we’re optimistic. Already, we’re seeing the impact with over 1500+ session hours spent and 1000+ sessions delivered by industry experts across the country1.

Hear it from those who’ve joined us on this journey:

“Children got a new perspective and thinking, which they can confidently talk about in front of everyone.” – Khushi Prasad, Aseem Library

“Students enjoy listening to the story and knowing about ‘space’… The sentences are very simple.” – Muthupriya, Bharti Foundation

“By teaching these courses in intuitive and innovative ways…children can learn about Mother Earth in a fun way.” – Babita Joshi, Vidajal Foundation1.

We invite you to be a part of the 300M Alliance, a community committed to illuminating minds and shaping the future of India. Together, we can ensure that every child is not just a statistic but a story of hope, resilience, and endless possibilities.

With about 300 Million 5-18-year-olds, India has the world’s largest youth population. Bihar, Chhattisgarh, Jharkhand, MP, Rajasthan, Uttarakhand, and UP account for about 40% of this young population. Most of them cannot read at grade level.

India has 300 million children enrolled in schools; 150 million in K-5; 50% cannot read at grade level. The inability to read at grade level leads to entrenched poverty and a disabling cycle.

Early reading for joy and meaning leads to reduced dropout rates and increased understanding to break the cycle of poverty, leading to positive changes for families, communities, and the planet, helping India reach its potential

Join the 300M alliance and be a partner to support the future of India

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